Why do hackers demand $US70 million in Bitcoin?

Why is the staggering amount of $US70 million in Bitcoin being demanded by hackers? Could it be a reflection of the increasing value and liquidity of cryptocurrencies, making them a prime target for illicit financial gains? Is it a strategic negotiation tactic, where the hackers believe that such a large sum will grab the attention of authorities and expedite a resolution? Or is there another underlying motive, perhaps linked to the specific victim's profile or the sensitivity of the data that has been compromised? The question begs for an answer that delves deeper into the motivations and tactics of cybercriminals in the current digital landscape.