Should Amazon use its own digital coin?

Should Amazon, one of the largest e-commerce companies in the world, consider launching its own digital coin? On the one hand, such a move could potentially streamline transactions, reduce fees, and provide a new revenue stream for the company. However, it also raises concerns about security, regulatory compliance, and potential competition with existing cryptocurrencies. What are the key factors Amazon should weigh when considering this decision, and how might it impact the broader cryptocurrency market?