What is a media NPC?

Excuse me, but could you please clarify what you mean by "media NPC"? I'm not entirely sure I understand the term in this context. Are you referring to a specific term or acronym used in the media or cryptocurrency industries? If so, could you provide a bit more context or explain what it stands for? I'd be happy to help you understand the concept or term better, but I'll need a bit more information to give an accurate answer.