Why is Azuki so popular?

Could you please explain what makes Azuki so sought-after in the cryptocurrency and digital collectibles realm? What unique features or advantages does it offer that have captured the attention of investors and enthusiasts alike? Is it the artistry behind the NFTs, the community engagement, or perhaps the potential for future appreciation that has driven its popularity? I'm eager to gain a deeper understanding of the factors contributing to Azuki's rising star status in the industry.