Why is kraken so popular?

I'm curious, why is Kraken such a popular platform in the cryptocurrency world? What sets it apart from other exchanges, and what features does it offer that have made it so successful? Is it the user-friendliness, the security measures, the wide range of cryptocurrencies available for trading, or a combination of all these factors? I'd love to hear your insights on what makes Kraken a go-to choice for so many investors in the crypto space.