Is Box as good as Dropbox?

I've been hearing a lot about Box and how it's a great alternative to Dropbox for file storage and sharing. But I'm still not convinced. Can you tell me more about Box and how it compares to Dropbox? Specifically, I'm interested in things like security, ease of use, collaboration features, pricing, and customer support. I want to make sure I'm making the right decision for my business or personal needs. So, is Box really as good as Dropbox, or is there something I'm missing?