How to promote Pi coin?

How can we effectively promote Pi coin to attract more users and increase its adoption? What strategies can we employ to raise awareness about its unique features, such as being a mobile-first cryptocurrency that prioritizes security and decentralization? Are there specific platforms or communities we should target for outreach, or are there innovative marketing campaigns we could develop to capture the interest of potential investors and users? Additionally, how can we leverage social media and influencer partnerships to amplify our message and reach a wider audience?