What does GLM mean in business?

The GLM is particularly advantageous due to its ability to incorporate multiple explanatory variables, allowing for a comprehensive examination of the relationships between dependent and independent variables. This feature is crucial in complex social and behavioral studies where multiple factors often contribute to the observed outcomes.

Moreover, the GLM provides a robust framework for handling various types of data, including continuous, categorical, and even ordinal variables. This flexibility ensures that researchers can apply the model to a wide range of research designs and data structures.

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The General Linear Model (GLM) serves as the cornerstone for numerous statistical analyses employed across various domains of applied and social research. Its versatility and flexibility enable researchers to address a broad spectrum of questions and hypotheses.