Which company owns Lynx?

This stall in the lads' mag era presents a significant hurdle for Unilever, as it needs to find new ways to connect with its audience and keep the Lynx brand relevant. The company will need to adapt its marketing strategies to align with emerging trends and cultural shifts.

Unilever has been actively evolving its bodyspray brand Lynx over the past 23 years. The company has consistently sought to redefine and revitalize the brand to keep it relevant in the market.

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One notable strategy employed by Unilever was to successfully associate Lynx with laddism, a cultural phenomenon that resonated well with its target audience. This association helped to boost the brand's popularity and recognition.

However, as trends and consumer preferences continue to change, Unilever is now facing a new challenge. The lads' mag era, which once provided a fertile ground for the Lynx brand, has stagnated.