Cryptocurrency Q&A
How much does Apple customer acquisition cost?
How much does Apple customer acquisition cost?
Giulia
Tue Nov 19 2024
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7 answers
1955
I am curious about the amount Apple spends to acquire new customers. I want to know the average cost they incur for each new customer they gain, considering their marketing and advertising efforts.
7 answers
Tommaso
Thu Nov 21 2024
The decrease in CPA in 2023 can be partially attributed to the Finance category.
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CryptoPioneer
Thu Nov 21 2024
In the second half of 2022, the Finance category had a CPA of $11.31.
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Luca
Thu Nov 21 2024
The average cost-per-acquisition (CPA) for the entire year of 2023 stood at $2.51.
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Stefano
Thu Nov 21 2024
This figure marked a significant improvement compared to the second half of 2021.
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Elena
Thu Nov 21 2024
However, in 2023, the CPA for the Finance category fell to $8.51.
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