How do you navigate a crypto launch?

When navigating a crypto launch, what are the key steps you typically follow? Do you prioritize market research to identify potential investors and assess the competition? How do you craft a compelling whitepaper that outlines the project's vision and unique value proposition? Do you engage with community members early on to build excitement and foster a strong sense of belonging? What strategies do you use to ensure the tokenomics and incentives are aligned with the long-term goals of the project? Additionally, how do you manage risks and mitigate potential issues that could arise during the launch? Understanding the nuances of these steps would greatly assist newcomers in the crypto space.