Is it better to hold in Coinbase or Coinbase Wallet?

I'm curious about the differences between holding cryptocurrency in Coinbase and Coinbase Wallet. As an investor, I want to ensure my assets are secure and accessible. What are the key benefits and drawbacks of each option? Which one is generally considered more advantageous for long-term holding, and why? Additionally, are there any security measures I should be aware of when using either platform?