Is Kimbo better than Illy?

Are you familiar with the ongoing debate in the coffee community? It seems that the question of whether Kimbo or Illy is the superior brand has sparked quite a controversy. Both brands boast their unique blend of flavors and offer a distinct coffee experience. So, I'm curious, in your opinion, what sets Kimbo apart from Illy that makes it potentially better? Is it the richer aroma, the smoother taste, or perhaps the brand's dedication to sustainability and fair trade practices? Let's delve into this question and see what factors contribute to the answer.