Which retailer has a yellow shopping bag?

The collected cups are then carefully sorted and prepared for the next phase of their journey. This process ensures that only high-quality materials are used for the upcycling process, maximizing the potential benefits of the initiative.

The upcycling partner for this initiative is James Cropper, a renowned company known for its innovative and sustainable practices. James Cropper specializes in transforming waste materials into beautiful and functional products.

By partnering with James Cropper, Selfridges is able to transform the collected cups into a new and useful form. The upcycled cups are transformed into stunning paper, which is then used to create the store's iconic yellow carrier bags.

Selfridges, a renowned retail giant, has embarked on an innovative environmental initiative aimed at reducing waste and promoting sustainability. This groundbreaking move underscores the company's commitment to environmental responsibility.

As part of this endeavor, Selfridges has initiated a program to collect used cups from its retail stores and offices. This action is a significant step towards minimizing the impact of single-use plastics on the environment.