What is the most popular TV brand in Korea?

In our recent survey of South Korean consumers, we delved into the realm of television ownership, specifically focusing on brand preferences. The results revealed a clear hierarchy among the various manufacturers.

At the pinnacle of this hierarchy stood "Samsung," a brand synonymous with technological innovation and quality in the electronics industry. Our survey participants overwhelmingly identified Samsung as the leading choice for television ownership.

Conversely, "Xiaomi/Mi," a Chinese tech giant known for its affordable yet feature-packed devices, found itself at the opposite end of the spectrum. While Xiaomi has garnered significant attention globally for its smartphones and other products, our findings suggest a different narrative in the South Korean TV market.

These insights, along with a comprehensive breakdown of television ownership by brand, can be accessed through our Consumer Insights tool. This platform provides a wealth of data and analysis, empowering businesses and researchers to gain a deeper understanding of consumer preferences and trends.

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