Who is the No. 1 watch maker?

Among the elite realm of luxury watchmaking, Rolex stands tall as a beacon of craftsmanship and exclusivity. With an estimated sales figure of CHF 10.1 billion, equivalent to USD 11.21 billion in 2023, Rolex commands a remarkable market presence. This translates into an impressive tally of approximately 1,240,000 units sold, solidifying its status as a top-tier luxury watch brand globally.

Cartier, another esteemed name in the luxury watch industry, follows closely behind Rolex with an estimated sales of CHF 3.1 billion, or USD 3.44 billion for the year 2023. Boasting an annual sales volume of approximately 660,000 units, Cartier continues to captivate collectors and enthusiasts with its timeless designs and impeccable quality.

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Omega, renowned for its innovative spirit and precision timekeeping, ranks third in our list with estimated sales of CHF 2.6 billion, equivalent to USD 2.89 billion in 2023. Selling approximately 570,000 units annually, Omega's blend of heritage and modern technology has made it a favorite among watch connoisseurs worldwide.

Audemars Piguet, a name synonymous with high-end horology, rounds up the top four with estimated sales of CHF 2.35 billion, or USD 2.61 billion in 2023. Despite its relatively lower annual sales volume of around 51,000 units, Audemars Piguet's meticulous attention to detail and unparalleled craftsmanship ensure that each piece is a true masterpiece, coveted by collectors globally.