What are the 4 stages of the hooked model?

Once a trigger has been activated, the user moves to the Action stage, where they take a specific action in response to the trigger. This action can be as simple as clicking a button or as complex as completing a task within the product.

The Hook Model is a framework that outlines a cycle of four key stages to keep users engaged with a product. These stages are Trigger, Action, Variable Reward, and Investment. Each stage plays a crucial role in fostering user addiction and loyalty.

Triggers are the initial stimuli that motivate users to interact with the product. They can be either external or internal. External triggers are often external stimuli such as advertisements, social media posts, or emails that prompt users to take action.

Internal triggers, on the other hand, are psychological motivations that drive users to engage with the product. These triggers are deeply rooted in the user's desires, needs, and emotions. For example, a user might feel bored and decide to open a social media app to pass the time.

Following the Action stage is the Variable Reward stage. This stage is crucial in fostering user addiction as it introduces an element of unpredictability and excitement. By offering varying rewards for user actions, the product keeps users engaged and wanting more.