Does Pepsi still own Celsius?

PepsiCo, a leading consumer packaged goods company, has expanded its portfolio by investing in the cryptocurrency and blockchain industry. In 2022, the company made a strategic move by signing a distribution agreement with Celsius, a prominent player in the digital asset space.

Celsius, on the other hand, stands to benefit from PepsiCo's global reach and brand recognition. The investment and distribution agreement will provide Celsius with access to new markets and customers, helping it to further expand its operations and solidify its position in the crypto industry.

In addition to the strategic partnership with PepsiCo, Celsius is also known for its innovative products and services, including cryptocurrency lending and yield-generating products. These offerings have attracted a loyal user base and helped Celsius to become a leading player in the crypto space.

As part of the deal, PepsiCo acquired an 8.5% stake in Celsius, demonstrating its commitment to the growing crypto ecosystem. This investment aligns with PepsiCo's forward-thinking approach and its willingness to explore new avenues for growth and innovation.

The distribution agreement between PepsiCo and Celsius is significant as it brings Celsius's products and services to a wider audience through PepsiCo's extensive distribution network. This partnership can potentially lead to increased adoption and awareness of Celsius's offerings among consumers.