Meanwhile, the legal battle between BFT and F45 continued to unfold. In February 2022, a ruling was made by the Australian Federal Court. The court declared the two patents held by F45 to be invalid.
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GiuseppeThu Nov 07 2024
In 2020, BFT took legal action against F45, initiating a lawsuit with the aim of invalidating two of F45's patents. This move indicated a significant dispute between the two companies over intellectual property rights.
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StefanoThu Nov 07 2024
The year after filing the lawsuit, BFT's leadership underwent a significant change. Cameron Falloon and Richard Burnet, the CEOs of BFT, decided to sell the company's US and Canadian rights to Xponential Fitness. The deal was valued at US$44 million (AUS$66 million).
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LightWaveMysticThu Nov 07 2024
The sale of BFT's rights to Xponential Fitness marked a turning point for the company. It suggested a shift in strategy or focus, possibly due to the ongoing patent dispute with F45 or other factors.
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DavidJohnsonWed Nov 06 2024
The invalidation of F45's patents was a significant victory for BFT in its legal dispute. It weakened F45's position in the market and potentially cleared the way for BFT or other competitors to develop similar products without infringing on F45's patents.