Fear-based selling is a marketing strategy that exploits people's fears and insecurities to promote a product or service. It aims to create a sense of urgency or anxiety in potential customers, making them feel that they need to purchase the offered solution to avoid a negative outcome.
7 answers
Enrico
Sat Nov 16 2024
Fear-based marketing employs Maslow's hierarchy of needs as a strategic tool.
Elena
Sat Nov 16 2024
By highlighting what customers might miss out on, fear-based marketing motivates them to make a purchase.
GwanghwamunGuardianAngel
Sat Nov 16 2024
Marketers utilize fear tactics to create a sense of urgency among consumers.
SakuraSpiritual
Sat Nov 16 2024
The technique plays on people's innate desire to fulfill their basic needs and wants.
SsangyongSpiritedStrengthCourage
Sat Nov 16 2024
Positive statements are often replaced with fear-inducing messages.