I've noticed that RAM trucks are no longer branded as Dodge. I'm curious about the reason behind this change. Why did RAM decide to separate from Dodge? Did they want to establish a distinct identity or was there some other business strategy behind this move?
5 answers
BitcoinBaroness
Wed Nov 20 2024
The decision behind Chrysler's breakup of the two brands was strategic.
Martino
Wed Nov 20 2024
This focus was particularly crucial for vehicles intended for demanding jobs in Spanaway and similar environments.
Claudio
Wed Nov 20 2024
By separating the brands, Chrysler aimed to enhance the focused development of new models.
Michele
Wed Nov 20 2024
Dodge, one of the brands, embarked on creating the Dodge Challenger. This sports car was designed to compete fiercely with the Chevy Corvette in the market.
BitcoinBaroness
Wed Nov 20 2024
Meanwhile, the RAM lineup had a clear direction. It focused on enhancing its engine power and building resilience.