I'm trying to understand the concept of promotional elasticity of demand. Specifically, I want to know how demand for a product or service changes in response to promotional activities.
7 answers
CryptoVisionary
Sat Jan 18 2025
Promotional Elasticity of Demand (AED) serves as an indicator to gauge the impact of alterations in promotional expenditures on the quantity demanded.
ZenHarmony
Sat Jan 18 2025
It essentially evaluates how variations in the amount spent on marketing a product translate into shifts in consumer demand for that product.
Leonardo
Fri Jan 17 2025
When more money is invested in promotions, AED helps ascertain whether the resulting surge in demand justifies the expenditure.
BlockchainLegendary
Fri Jan 17 2025
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WhisperVoyager
Fri Jan 17 2025
Conversely, it also measures the extent to which a decrease in promotional spending leads to a decline in demand.