Excuse me, could you clarify whether Pepsi, the multinational food and beverage company, has indeed acquired Celsius, the
cryptocurrency lending platform? This information seems intriguing, and I'm eager to know if there's been any official announcement or confirmation of such a deal between these two seemingly unrelated entities. It would be fascinating to understand the motivations behind such a move, if it's indeed true, and how it might impact both the crypto space and Pepsi's business portfolio.
5 answers
BlockchainLegend
Mon Aug 12 2024
PepsiCo's significant investment of $550 million in Celsius in 2022 underscores the company's commitment to the cryptocurrency and blockchain industry. With this move, PepsiCo acquired an 8.5% ownership stake in Celsius, positioning itself as a major shareholder in the company.
EthereumEmpireGuard
Mon Aug 12 2024
The investment is not merely financial but also strategic, as evidenced by the long-term distribution arrangement that PepsiCo has entered into with Celsius. This arrangement allows PepsiCo, a leading player in the beverage and snack market, to expand its reach into the US distribution of Celsius products.
MountFujiView
Mon Aug 12 2024
The partnership between PepsiCo and Celsius presents a unique opportunity for both companies to leverage their respective strengths and resources. PepsiCo brings extensive distribution networks and marketing expertise, while Celsius offers innovative cryptocurrency-based financial services.
CryptoKing
Mon Aug 12 2024
Celsius, as a cryptocurrency platform, specializes in offering its users high-interest earning accounts and loans denominated in digital assets. With PepsiCo's backing, Celsius can further expand its services and reach a wider audience, especially those interested in the intersection of finance and technology.
Carolina
Sun Aug 11 2024
BTCC, a UK-based cryptocurrency exchange, offers a comprehensive suite of services that cater to the diverse needs of the cryptocurrency community. These services include spot trading, futures trading, and cryptocurrency wallets, among others. By providing a secure and reliable platform, BTCC facilitates the seamless exchange of digital assets for its users.